With visits in Rabat, Casablanca and Marrakesh, this work visit brought together cultural and economic stakeholders to explore new forms of collaboration between Amsterdam and Morocco, and to strengthen the long-standing ties that already exist through diaspora communities, entrepreneurship and creative exchange.
Throughout the visit, the group met with Moroccan peers working across music, design, fashion, visual culture, policy and business. The programme created space for exchange, knowledge-sharing and relationship-building, while highlighting the opportunities that emerge when culture and trade are approached together.
By combining cultural and economic delegation, this mission showed the importance of working across sectors and recognising culture as a driver of innovation, connection and sustainable international relations.
Design Talk in Casablanca
A key moment of the trip was the Design Talk in Casablanca, where three leading figures reflected the strength of this transnational connection:
Their stories demonstrated how the connection between Amsterdam and Morocco is already active every day: through creative work, entrepreneurship and community networks. In many ways, diaspora communities have long been building bridges between both countries, culturally and economically.
